Following a comprehensive market research study on Amazon products, we created a new cosmetics brand featuring three distinct products. Collaborating closely with technologists, we developed original formulations and secured a minimum order quantity for the initial test batch. During the process, adjustments were made to the branding and formulations based on customer feedback.

Product Development

• Target Audience: Identified the target audience for the products.
• Branding: Developed branding based on the avatar of the target audience.
• Formulations: Selected product formulations based on key trends in the niche.
• Production and Logistics: Signed a contract with a manufacturer under favorable terms and ensured efficient logistics.
• Amazon Account Management:  Provided full Amazon account management, from brand setup to sales through paid advertisements.

Results for the First Year

• ROI Achievement: Reached a Return on Investment (ROI) of 120%.
• Top Product: One of the three products ranked in the top three in its category within three months.

Conclusion

By thoroughly understanding the target audience and current market trends, we successfully launched a new cosmetics brand on Amazon. The brand's tailored formulations and strategic branding, coupled with effective production and logistics management, led to a significant market presence. Achieving a strong ROI of 120% and rapidly positioning one product in the top three of its category underscores the brand's success and potential for further growth.