We created a brand focused on gynecological health within the closed Homeopathic OTC drug category. Our thorough market research showed that this sector is growing rapidly, and being in a closed category helps protect us from competitors.

Development and Certification

We found two manufacturing partners and secured exclusive rights to their formulations. We then worked on getting FDA certification to ensure we meet all compliance standards.

Branding and Market Positioning

Using audience research, we developed a complete branding strategy and registered our brand name. Our branding aims to build trust and highlight the effectiveness of our products.

E-commerce Integration

We built a website on Shopify and integrated the Amazon shipping system with all sales channels to make buying easy for our customers.

Projected Results

• First-Year Sales: We expect to sell 100,000 units in the first year.
• Market Share: Our goal is to capture a 10% market share in  the category on Amazon by the end of the second year.
• ROI: We anticipate a Return on Investment (ROI) of  150% in the first year.
• Customer Satisfaction: We aim for a 95% customer satisfaction rate, with strong post-purchase support and feedback.

Conclusion

Our comprehensive approach to selecting a manufacturer and developing a robust promotion strategy has successfully introduced Polish premium vodka to the American market. This product meets the needs of discerning customers and has established itself among the top vodka brands in the USA. With an annual sales volume of 50,000 bottles, the business is poised for continued growth and expansion in the premium spirits market.