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Vodka case study

Case Study

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Our client from the USA requested the supply of premium vodka of the highest quality. We conducted extensive research and selected a Polish manufacturer that met all requirements. By leveraging consumer survey data, alcohol sales analysis, and industry expert consultations, we found the perfect product.

Product Description

  • Product: Premium vodka made from selected grains and pure glacial water.
  • Production Process: 10-fold distillation and 5-fold filtration through activated carbon, gold, and quartz.
  • Packaging: Elegant bottle, reflecting the luxury and high quality of the product.
  • Certification: Meets customer requirements.
  • Price Category:  Premium segment, retail price per bottle is $200

Manufacturer

Our chosen partner is a Polish company with over 50 years of experience in producing high-quality alcoholic beverages, making them an ideal partner for supplying premium vodka.

Logistics

  • Transportation: Sea transportation followed by distribution through local warehouses in the USA.
  • Lead Times:  Delivery time is 10-15 weeks from order to retail outlets.
  • Volumes:  Each delivery batch consists of 4,000 bottles.

Results for the First Year

  • Market Participation: Achieved a 5% market share in the premium vodka segment in the first year.
  • Sales: First-year sales of 20,000 bottles.
  • Income: Annual income of approximately $800,000.

As of Today

  • Annual Sales: 50,000 bottles with an ROI of 33% and annual revenue of $10,000,000.

Conclusion

Our comprehensive approach to selecting a manufacturer and developing a robust promotion strategy has successfully introduced Polish premium vodka to the American market. This product meets the needs of discerning customers and has established itself among the top vodka brands in the USA. With an annual sales volume of 50,000 bottles, the business is poised for continued growth and expansion in the premium spirits market.

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